Praktiker is back in Turkey, this time with DerinSİS!

Praktiker, which is re-entering Turkey, plans to expand across the country with its franchise system. Following the launch, the company expects a high demand for franchises with its own flagship store opening in November. In the project, where the ERP system will cover end-to-end processes, the virtual store and franchise stores will be coordinated centrally as a whole.

The chain aims to start with small and medium-sized store formats, focusing on product planning and geographically correct store locations. Praktiker will offer practical solutions for home, garden, and office renovation, repair, maintenance, and decoration at the best prices, in addition to the general category variety of construction markets. The goal is to revive a preferred brand in the home renovation and decoration sector in Turkey and become the market leader again.