Local markets are coming together in Sapanca with the host of Derin Bilgi

Local markets are coming together in Sapanca with the host of Derin Bilgi

The New Normal of Competition: Multi-Channel Online Sales and Digital Transformation in Retail and Grocery

In the grocery retail sector, which is one of the sectors most affected and transformed by the pandemic process, businesses had to manage their physical stores with partial closures, hour adjustments, and daily routine operations in a state of constant change and uncertainty, and also had to shift their sales to digital channels.

At the end of this transformation, which was like a digital storm for local markets, it has become a natural element of competition to manage physical stores, e-commerce, and marketplace sales in an integrated way.

Based on this de facto situation, local markets coming together at the event organized by Derin Bilgi with the theme of Digital Storm in Local Markets will share their experiences of multi-channel online sales, which is the new normal of competition, and the "phygital" transformation experience where physical and digital intersect.

At the event, which will be attended by IT and E-Commerce units, the topla.io solution that enables collecting products from a single application for orders from all channels, especially marketplaces, and products that allow local markets to digitalize their operational processes will be emphasized.

The event's gold sponsor AWS Advanced Consulting Partner Limon Cloud will discuss cloud technologies, and with Ozan Superapp, sales from WhatsApp WhatsGoo and Single Account solutions will be examined, and their benefits for local markets will be discussed.

Again, recently popular security technologies will be addressed with presentations by session sponsors Kaspersky Platinium Partner Güney Bilişim, and technology alternatives that local markets can apply will be explained through real-life examples.

The event, which will take place on November 27-28, 2021, at Elite World Sapanca with the participation of many local markets, is expected to have significant outputs for the digital transformation of the sector.