Metric and Segment Management

We reach from real-time sales data to basic summaries, from basic summaries to metrics, and from metrics to segments. With our high-scale architecture, summarization never stops in intense sales flow, necessary metrics are calculated instantly, and those needed are automatically calculated in the background.

Since you pre-define campaigns, the system captures customers entering and leaving campaigns based on changing data, and the infrastructure for instant notifications to be sent according to these changes is prepared. Segments contain both boundaries (such as 3 times on the birthday or X TL discount) and event definitions.

It is chosen which channels metrics and segments will be seen, and in which ones they can be changed. Logs of all changes are kept and can be tracked. With groupings, they are organized according to their usage purposes, and you do not get lost in hundreds of metrics and segments.

Thus, everything is presented ready for powerful and interactive campaigns.